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Bridging Strategy and Execution

13 January 2026
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Bridging Strategy and Execution

What CIOs Learn Only After Living Through Large Transformations

Over the years, I have seen organisations invest heavily in digital transformation—ERP upgrades, advanced planning tools, analytics platforms, IoT initiatives, and automation.
Yet, despite all this effort, many leaders quietly admit one thing:

“We have systems, but decisions haven’t really improved.”

This gap between digital intent and operational reality is where most transformations struggle—not because of technology, but because execution happens in environments far more complex than strategy documents assume.

The First Misconception: “Once the System Is Live, Things Will Improve”

Most transformation programs follow a familiar pattern:

  • A strong vision is created at leadership level

  • A system is selected and implemented

  • Go-live is celebrated

  • Reality sets in

What follows is not failure—but workarounds.

Planners export data to Excel.
Plant teams override system recommendations.
Sales commits without consulting supply.

The system technically works, but the organisation does not trust it.

Why?
Because systems are often designed assuming ideal behaviour, while execution happens under:

  • Capacity constraints

  • Supplier unreliability

  • Demand volatility

  • Human judgement

CIOs who have lived through this realise that trust is the real currency of transformation, not functionality.

Where Strategy Breaks Down on the Ground

Let’s take a common example: forecast-driven planning.

At a strategic level, leadership expects:

  • A single forecast

  • Alignment across sales, supply chain, and finance

  • Better service levels and inventory control

On the ground, what actually happens is different:

  • Sales forecasts aspirational numbers

  • Supply plans conservatively due to capacity risks

  • Plants buffer with inventory “just in case”

  • Finance questions both

The system shows one number, but decisions are still taken outside it.

This is not resistance—it is self-preservation.

Experienced CIOs learn that systems must absorb organisational reality, not overwrite it.

The CIO’s Real Role: Translator, Not Implementer

In large organisations, the CIO’s most critical role is not selecting tools—it is translating between worlds:

  • Translating business ambition into system logic

  • Translating plant constraints into planning rules

  • Translating data into decisions people believe in

This requires deep involvement beyond IT:

  • Sitting with plant managers to understand bottlenecks

  • Understanding why planners distrust certain numbers

  • Knowing where exceptions are legitimate and where discipline is needed

Transformations fail when CIOs stay at the architecture level.
They succeed when CIOs engage at the decision level.

Why Visibility Alone Does Not Create Value

Many organisations proudly say they have dashboards.
But dashboards answer only one question:

“What happened?”

The harder questions are:

  • What should we do now?

  • What trade-offs are we making?

  • What happens if we choose speed over cost—or service over inventory?

Without this, planning systems become reporting tools, not decision systems.

Seasoned CIOs push systems to:

  • Simulate scenarios

  • Highlight constraints

  • Quantify impact of choices

That is when conversations change—from blame to decision-making.

Standardisation vs Reality: A Lesson Learned the Hard Way

Global organisations often pursue standardisation for good reasons:

  • Control

  • Scalability

  • Governance

But over-standardisation ignores a simple truth:

No two plants operate under identical constraints.

A plant supplying export markets behaves differently from one supplying local demand.
A mature factory differs from a newly commissioned one.

Experienced CIOs learn to standardise the backbone, not the behaviour:

  • Common data models

  • Common planning cadence

  • Flexible execution rules

This balance is difficult—but essential for adoption.

Change Management Is Not Communication

One of the most underestimated aspects of transformation is change management.

Town halls, emails, and training sessions are necessary—but insufficient.

Real change happens when:

  • Incentives align with system behaviour

  • KPIs reinforce collaboration

  • Leaders use the system themselves

When senior leadership continues to take decisions outside the system, the message is clear—the system is optional.

CIOs who succeed insist on one thing:

“If it’s not in the system, it’s not a decision.”

What CIOs Start Doing Differently After Experience

After living through one or two large transformations, CIOs tend to shift focus:

  • From feature lists → decision quality

  • From speed of implementation → speed of adoption

  • From system usage → business outcomes

They ask sharper questions:

  • Which decisions does this system improve?

  • Where will people override it—and why?

  • How will this help the organisation scale without firefighting?

These questions change everything.

A Closing Thought for CIOs and Leaders

Digital transformation is not about replacing people with systems.
It is about freeing people to make better decisions.

When systems respect reality, when data leads to action, and when leadership uses the same tools they expect others to use—transformation stops being a project and becomes a capability.

That is when strategy finally meets execution.

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Prashant Kurhade

Prashant Kurhade

Prashant Kurhade is a seasoned technology and digital transformation leader with over two decades of experience across manufacturing and consumer-focused organisations. He has held senior leadership roles, including Chief Information Officer (CIO) and Head of IT & Digital, at organisations such as Suhana, where he led large-scale initiatives spanning ERP, supply chain systems, manufacturing digitisation, data platforms, and enterprise-wide process transformation. In his current role, Prashant continues to work closely with business and operations leadership on driving system-led, scalable transformation, with a strong emphasis on aligning technology strategy with execution realities. His perspectives are shaped by hands-on experience in managing change across complex, multi-location enterprises.

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